Hi, I’m Chloe, a digital marketing professional with 4 years of experience in the CPG and beauty space, specializing in eCommerce, email/SMS, and brand-led growth. I currently work as an eCommerce & Email Specialist at Color Wow Hair, where I own campaign execution across email and SMS, optimize the Shopify site experience, and partner closely with creative, copy, and CRM teams to drive engagement, conversion, and revenue. My work is deeply hands-on, blending strategy, execution, and performance analysis to continuously improve results.

Previously, I was a Digital Marketing Coordinator at Ellis Brooklyn, managing social media, influencer partnerships, and campaign execution across platforms. During my time there, I helped generate $2M in earned media value within a single month, supported major product launches and activations, and executed high-impact brand events, including an influencer experience at F1 Miami. I also collaborated closely with creative teams, managed interns, and delivered performance insights to inform future strategy.

Earlier in my career, I worked at Tarte Cosmetics, Beautyblender, and The Inspired By Club, building a strong foundation in social media, brand marketing, and content creation — including viral TikTok and Instagram content reaching 2M+ views. I hold a Bachelor of Business Administration in Marketing from Western Connecticut State University, where I graduated Cum Laude. Across every role, I bring a creative, collaborative, and results-driven approach, focused on building thoughtful campaigns that resonate with audiences and drive meaningful growth.